THE JEMIMAH ANA: WHATS YOUR EDGE

EDGE | INTENSE, SHARP OR STRIKING QUALITY. AN ADVANTAGE.

You want to standout from the rest, but you don't want to brutally compete. You want to have an edge about you that no one else has, but also want to encourage originality in others. You want to have a firm belief in your 'why' so that when people ask you 'why?' you can give a precise answer. You want to be sharp, but not so sharp in your delivery that it cuts people out - I'm talking the type of sharp that gets the attention & excitement of people passing by. You want your product to be attractive, like I'm talking so attractive so that people notice that it is unlike anything that they have ever seen. You want your product to be something of high demand - so high in demand that it is part of ones daily life in some way shape or form. You want influence - but not the type of influence that blows your head up to the size of a football stadium - you want influence in order to revolutionise & communicate a specific message that humanity craves yet cannot attain apart from what you have to offer. You want to relate to ALL - in fact - you NEED to. Your product needs to be relevant, yet adaptable. You need to figure out what people want - then you need to go above and beyond their expectations.

If you're anything like me starting out, quite literally, square one, then I'd like to think that I'm brave enough to pursue the dream and create the vision so much so that I am able to generate such a description as I have above. Anything less than that would feel mediocre and second best. Business seems to be tricky business - ha. But if others can - I can. It's going to take hard work, dedication, discipline, and will require unbridled passion (my two new fave married words I read in Lisa Messengers book Daring & Disruptive.)